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Articles and press releases are two very useful search engine marketing strategy that many marketers are still in use. But unlike before, where the articles and press releases can be easily found in an online community, a huge number of articles and press releases today have made it difficult to be chosen from one another. Now it is almost impossible, that the press release of your new product or article to read everything.

However, many companies continue to send press releases and articles. The truth is that some of the items and some press releases that customers will read. Despite the fierce competition, is still a way to reach your customers through the articles and press releases. The most important thing is to create something that will capture their attention and intrigue them enough to study and go to your site, a user profile or a data center.

Here are some tips on how to make a newspaper article, or to interfere with the thousands of other articles and press releases:

1. Know your audience

Press releases and articles have also target audiences. We know that. Do not write and publish something just for us, we do for the benefit of others, too. In marketing, press releases and articles intended to be read by your target audience and keep them in mind when creating this press release or article.

Know your target audience will allow you to write in a way that if they “speak their language.” Ho communicate to your target market and in the process of getting their attention. You will be able to understand the facts and information that you know they will benefit and will therefore be of interest to them. It will also be able to optimize your press release or article that defines the best keywords, know what keywords your target audience would be looking for.

2. To optimize Keyword

Knowing who your target audience is, you can study what keywords to focus on optimizing the press release or article. Once you find the best release word, article or press it, when you write. Optimization of keywords through your rankings in the search engine crawlers can read the press releases and articles. If an article or press release on a particular topic, and you have aged well, it can rank very high on search engines.

3rd Be creative and stand out!

Stand out. You know there is fierce competition in the market. Thousands of media pressure and the elements that are sent through Web sites, emails, folders and feeds. You need to do more than just write correctly … you need to write creatively! You need to think about how your article or press release can better assist clients and other articles or press releases. You must give the public a reason why you should choose your article or press release of the thousands of others.

Optimize fourth title

Title of the press release or article, not just keywords but also count optimization. Each article or press release should be the title, who runs the search words you choose. This will help search engine rankings and greater visibility when the search keywords.

Of course, one must not lose sight of the title of a hook readers interested in reading the article or press release. It helps to easily communicate with customers and can drive traffic to your website.

5. Add an image to go article or press release

An article or press release with a photo or picture is much more comfortable o read and watch as a plain. Many readers are not normally read a lot on their first look at an article or press release. Adding an image may lead them to read your article when it draws their attention. This is another way for your article or press release stand out!

You can also provide links to readers who wish to download the image. It will not only promote your press release or article, it will also help achieve image optimization and traffic.

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