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Complete Guide To Write & Optimize Press Release
Press Release Writing / SEOOptimization, Press ReleaseSeptember 7, 20110 Commentsadmin
Online press release can provide an important platform to reach huge online community. This article will give you full instructions to release to optimize and well written press release for distribution through the network PR press release. A well prepared press release would attract journalists and is also well optimized for distribution to the public.
Appropriate keywords: keyword selection is the most important part of optimizing press release. Be very careful when deciding on a keyword phrase that is relevant to the product or service you offer.
Position word or phrase: Put the key phrase in the title and the title of your press release. Try repeating that it is almost 2-3 times in the content of the release.
Start must be clear: Do not forget to make your title and the first lines of coverage you want to express. The rest of your press release should depict the detailed information.
Use the name of the product several times: Repeat the investments in the name of the service or product to make it intelligent. For example, typing “search engine optimization” instead of writing “SEO“, this would make the name of the product very popular.
The project of journalists / media agencies, media agencies and journalists understand their press releases and advertising in their publications, which can slightly alter your press release.
Consider the viewer’s interest: You should be aware that you are targeting your press releases and what is their interest. Remember, if you were a part of the audience, reads the press release you wrote.
Make your press release appear practical point to the facts of your company / organization, as readers have already learned enough to discover “What is truth and what is not?
Make your history that includes information: Avoid false examples and add-ons. If you find content with many added extras like that is natural and real. Your press release should be in the active voice, not passive. Verbs in the active voice makes your press release online.
Use only sufficient and decisive words: Avoid using unnecessary adjectives, extravagant language or unnecessary terms such as “The most powerful.” Share your story with fewer words, detailing the implementation distracted from your content.
Avoid the use of terminology, however, limited use of terminology would be allowed, if necessary, if the purpose of optimizing the transmission of information for the Internet search engines. The best techniques to communicate their press release is for properly speaking, using a regular language.
Stay away from too many exclamations (!) With exclamation many can hurt your press release. But if you must use an exclamation point, use one.
Get permission: Enterprises are very self-protection on their recognition and credibility. So get written permission before you put in any information about the company or specifications.
Company information: The press release should include a brief description of the company, representing your company, products, services and a brief history of the company.
Choose the grid exactly PR: Resolution on the distribution press release is also important. There are hundreds of networks release distribution free press exists, it is important to choose whether to go for paid services or free.
About RSS feeds: to help journalists by providing RSS feeds so that they move to your website. With this, players will be known that you have the appropriate edition on the topic of who they are looking for.
Issuing press releases frequently: Try to publish press releases is often recognized as a new source for news agencies such as Yahoo News and Google News.