Search Engine Marketing: In-house Or Outsourced?

Internet Marketing / Marketing SEO / Online Marketing, , August 26, 20110 Commentsadmin

Having recently been involved in recruitment for a number of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) solutions, it became clear that there is a change increasing the knowledge and skills within the industry search engine marketing in the United Kingdom and a growing amount of competition, each competing for the best professionals available in the industry.

It has also become visible, by monitoring the recruitment committees in the UK, many organizations currently looking to bring their online marketing in-house rather than outsourcing this job to a marketing specialist search engine or optimization of search engines.

So what benefits can be exploited to import SEO and SEM in house, or outsourced to one of the many online marketing company in the UK out there?

– Integration! It is clear that integration with other marketing activities is probably one of the major driving forces of the philosophy of bringing search marketing in house.

– Focus! Search marketing organizations often work on several projects (for obvious economic reasons), juggling multiple campaigns and clients, and is therefore a clear focus on a particular model. Search Marketing by bringing in-house, this objective can be guaranteed.

– Understand! Nobody knows better organization than the organization itself and its staff, which can be invaluable on the road in search marketing.

But despite the benefits of providing search engine marketing and search engine optimization in the house, it is still surprising that so many companies consider this route for the following reasons:

– Economies of scale! To effectively manage an organization of online marketing campaigns complete with all likelihood, require a minimum of two key team members to effectively implement and manage on an ongoing basis. In the industry of online marketing today, this knowledge could cost around £ 60 000 in terms of annual salary alone, this figure increases considerably if one takes into account the direct costs.

– Return on investment (ROI)! It is doubtful that many organizations see a payback in 60 to £ 100,000 online marketing spend. However, outsourcing these campaigns may actually cause ROI. For example, a country with a typical course of SEO or SEM company could cost about a quarter of the investments mentioned above.

– The use of new technologies! Focus on benefits, such as the advantages already mentioned, there are two-edged sword that could act at the expense of the customer. The introduction of new methods, strategies and techniques is often slower than between house marketing team, as it is within SEM agencies.Finally, organizations need to turn to methods that seem to benefit themselves. But in an emergency to maintain control over all aspects of the business, the potential for increased ROI through online marketing channels to be ignored, because the planning of naivety or bad.


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